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The power of 7

January 28, 2013 By Thomas Fox

sevenI don’t know why, but every copywriting book, course or discussion I’ve read says to end your pricing in a seven.
For example, your Platinum Managed Services offering for servers is $397, not $399.
For smaller items, they may cost $49.97, not $49.99.
For some reason, seven attracts the most sales.

Filed Under: Sales

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